SCABAL
SCABAL, a renowned London-based tailor and cloth merchant, is celebrated for its luxurious made-to-measure suits and fabrics. In my role, I elevated SCABAL’s digital presence by developing a cohesive content strategy across Facebook, Instagram, and YouTube, amplifying its bespoke tailoring offerings.
Through strategic storytelling and video content, we boosted brand awareness and strengthened connections with B2B and B2C audiences. The launch of a redesigned website and trade platform enhanced customer experience and engagement, while upholding SCABAL’s legacy of quality and craftsmanship.
Client
SCABAL
Year
2015-2019
Scope
Website
B2B Website
Social Media Strategy
Video Production
Print Production
Content Strategy
Industry
Luxury Fashion
Brand History
Brought SCABAL’s rich story line to life in a video production, managing creative briefs, storyboards, timelines, and budgets.
Collection Stories
Produced seasonal videos showcasing the inspiration behind each new fabric collection, overseeing creative briefs, photoshoot coordination, timelines, and budgets for a polished final result.
The visuals shown are a representation of my contributions in collaboration with SCABAL, Peter Franklin, Stoemp Studio and Epic. All rights to the original content remain with the respective copyright holders.