Redheads is an iconic Australian brand with a strong connection to the nation’s heritage. In this engagement, I led the reimagining of the brand, transforming it into a lifestyle offering that taps into its nostalgic appeal. Leveraging this legacy, I introduced an e-commerce website with limited-edition collectables and new accessories.

Through creative social media campaigns, I highlighted the brand’s heritage and values, reinforcing the emotional connection Australians have with Redheads and bringing its stories to life in a fresh, engaging way.