My perspective is global, shaped by years of living in Belgium, Canada, India, and Australia. Each place has sharpened my understanding of different markets, consumer behaviours, and cultural nuances—insights that fuel my work as a brand and marketing consultant.

Every brand has a unique story, but in a world saturated with content, it takes more than good storytelling to stand out. I focus on strategies that cut through the noise—building narratives that don’t just engage but drive real impact.

Beyond marketing, I’m drawn to the process of exploration and reinvention. Whether experimenting with paint, uncovering local craftsmanship on my travels, or refining a yoga sequence, creativity moves through everything I do. These experiences shape how I think, create, and connect—fueling the way I approach brand strategy and communication.

I work with founders, creative leaders, and e-commerce brands to craft marketing strategies that push beyond the expected, ensuring brands grow with purpose, clarity, and momentum.