Girls in Tech
Girls in Tech, a global non-profit dedicated to empowering women in the technology industry, partnered with Oliver Grace Agency to enhance its brand visibility and marketing efforts. I led the development and execution of their digital strategy, including social media management, content creation, and email marketing.
I managed campaigns to support Girls in Tech’s high-profile events, such as their annual conference, producing key assets like venue signage, merchandise, and digital ad campaigns. Our strategic approach helped elevate their message, build engagement, and strengthen partnerships with major industry sponsors like Nike, AWS, and McKinsey.
Additionally, I oversaw the launch of new product lines and accessories, expanding their reach and engagement with a growing global audience. The strategy and execution helped Girls in Tech solidify its position as a leader in advocating for diversity and inclusion in the tech industry.
Client
Girls in Tech
Year
2022-2023
Scope
Brand & Marketing Strategy
Social Media Strategy
Campaign Management
New Product Development
Content Marketing
Email Marketing
Website Redesign
Industry
Non-for-profit
The visuals shown are a representation of my contributions in collaboration with Oliver Grace. All rights to the original content remain with the respective copyright holders.