Hello,
I’m Virginie.

I help businesses and entrepreneurs grow their brands through digital experiences.

My Approach

Strategic

I take a strategic approach to every project, diving deep into your brand’s objectives and market landscape. By identifying opportunities and targeted strategies, I will ensure that each initiative drives measurable results while aligning with your overarching business goals.

Creative

Creativity is at the heart of my process, allowing me to develop compelling narratives and visually engaging designs. I will work closely with you to bring your brand’s story to life, blending innovative ideas with meticulous attention to detail to create impactful and memorable experiences.

Global Perspective

Experience in diverse international markets
10+ Years of Marketing Expertise

Delivering strategies and hands on solutions
Cross-Industry Know-How

From fashion to FMCG and non-profits

Expertise

I offer adaptable support, whether on a project basis or as an ongoing extension of your team.

Crafting comprehensive brand strategies that define identity and resonate with target audiences.
My approach focuses on research-driven insights, competitive analysis, and audience engagement to ensure brands stand out in their market.
This includes developing brand guidelines and messaging frameworks for consistent communication across all channels.
Developing engaging, data-driven social media campaigns across Facebook, Instagram, Pinterest and Tiktok.
Utilising tools such as Later, Hootsuite, Sprout, and TripleWhale for scheduling, analytics, and performance monitoring.
Designing and automating email campaigns to drive engagement and conversions.
Expertise in Klaviyo, Campaign Monitor, and Mailchimp for segmentation, list management, and automation flows.
Managing high-performing websites focused on UX/UI and brand storytelling.
Experienced with CMS platforms like Shopify, Hubspot, WordPress, and Squarespace.
Optimising e-commerce platforms to enhance customer experience, including subscription services and seamless navigation on Shopify.
Managing integrated marketing campaigns from concept to execution across digital and offline channels.
Using project management tools like Asana and leading collaboration across teams.
Overseeing product development and launch strategies, from concept creation to market introduction.
Coordinating with design and production teams to ensure alignment with brand objectives and leveraging tools such as Figma and Photoshop for visual design.